Pricing

One flagship programme. Two extensions.

The Personality Lab programme is a single, complete instrument. Executive and ongoing options exist for participants who complete the flagship and want to go further.

Flagship · Recommended

Personality Lab

A complete 30-day investigation. Structured measurement, evidence interview, real-life audit, observer verification, experiments and a verified operating manual.

$499
One-time · lifetime access
Start With the Free Pattern Scan
  • Deep structured assessment
  • AI evidence interview
  • Initial operating hypothesis
  • Seven-day reality audit
  • Three confidential observer assessments
  • Two personal experiments
  • One major-decision analysis
  • Verified operating manual
  • Personal evidence graph
  • 90-day plan
By Application

Executive Truth Lab

Starting from $1,500
  • · Five to seven observers
  • · Leadership simulations
  • · Spouse or co-founder comparison
  • · Expert report review
  • · Private interpretation session
Post-programme

Ongoing Decision Intelligence

$49 / month · after programme completion
  • · Decision ledger
  • · Monthly pattern review
  • · Personal experiment history
  • · Report updates
  • · Conversation simulations
What $499 replaces
One executive coaching engagement$4,000 – $12,000
A 360-degree feedback process$1,200 – $3,500
A psychometric battery with debrief$800 – $2,000
One partnership you should have declinedconsiderably more

If your manual tells you nothing you did not already know, you pay nothing.

Reviewed case by case within 30 days of your manual being issued. We would rather refund you than publish a finding we cannot defend.

Questions

Before you begin.

A test asks what you believe about yourself and returns a label. Personality Lab treats your self-report as one source of evidence, then tests it against scenarios, real-life check-ins, observer accounts and personal experiments. Conclusions carry confidence levels because they were investigated, not assumed.

About 90 minutes of structured work in the first week, then two to three minutes a day of real-life check-ins across 30 days. Your manual updates as evidence accumulates.

Nobody outside the platform. Observers answer about your behaviour without seeing your results. You can view what the platform believes about you, challenge findings, export everything or delete everything permanently.

You can challenge any finding. Challenges are recorded against the evidence trail and the finding is rescored. Low-confidence claims are labelled as such rather than presented as fact.

Yes. Twelve questions, about three minutes, and an initial hypothesis with no card required. It is honestly labelled as unverified — it is the beginning of an investigation, not a conclusion.

Personality Lab is a personal-development and decision-support platform. It is not a medical, psychological or psychiatric diagnosis.